Profile:
St. George’s School recently celebrated its 75th year since its foundation in 1930 and has emerged as an independent boys school that has enjoyed an unparalleled reputation in the City of Vancouver and the Province of British Columbia. St. George’s School today caters to 1100 students in Grades 1 to 12 who continue to demonstrate achievements in academics, arts and athletics.

As a leading independent school, St. George’s School has recognized the need to portray itself to its community as a dynamic and progressive school in Canada. The school’s website plays an important part in conveying this message and particularly provides the opportunity for the school to leverage its communication efforts to an audience that is becoming more reliant on the Internet as a source of information and interaction with the school.

Project Brief:
In March 2006, St. George’s School and Eighty20 undertook a step-by-step communication planning process which included identifying St. George’s School’s communication vision, carrying out an online survey of the school’s key constituencies, mapping key communication strategies and developing a Strategic E-Communication Plan and roadmap.

Results:
The St. Georges School web site is now a comprehensive communication portal for the schools various constituencies. Detailed information about the academic, athletic and artistic activities at this busy school are readily accessible in this well organized site. The content successfully conveys the rich history of St. Georges School while at the same time communicating the dynamic and varied daily experience for students.