Profile:
Burke Mountain Academy was founded in 1970 by Warren Witherell and considers itself as a pioneer in the integration of academic and athletic excellence. The school is known for it Olympic training in Alpine and Nordic skiing while coordinating special efforts towards academic studies. With currently 62 students and 800 active alumni Burke Mountain Academy only accepts young men and women who are dedicated to high standards of physical fitness, academic achievement, training, and competition.

Project Brief:
One of Burke Mountain Academy’s primary goals was to portray itself to prospective students and their families as a dynamic and competitive ski school in Vermont. The school’s website is an important channel to communicate this messaging. BMA needed to leverage its communications to an audience that is using the Internet as the primary source of up to date information and resources.

Results:
Partnering with Eighty20 has given Burke Mountain Academy a web site that dynamically communicates who BMA is and what they stand for. Viewers of this site can quickly see the student life, leading edge athletic programs, and principles that support the Burke Mountain Academy experience. The Burke Mountain Academy story is communicated through a rich mix of compelling text and dramatic photos.